How Barbie has sustained as one of the most successful toy …
WEBAug 9, 2023 · How Barbie has sustained as one of the most successful toy brands of all time. From her German fashion doll-inspired beginnings in the 1950s to breaking box office records in 2023, Campaign explores how Barbie has remained popular for the past six decades. Clever marketing or something else?
Mattel brand chief on 5 ways Barbie changed its marketing
WEBFeb 1, 2024 · Mattel executive vice-president and chief brand officer Lisa McKnight tells The Drum how Barbie’s success this year goes beyond box office figures and toy sales; it has totally reshaped its ...
Barbie, Inc: How A $3 Toy Inspired A Multi-Billion-Dollar ... - Forbes
WEBJul 16, 2023 · The $190 Barbie x Impala Rollerskates, are among more than 100 collaborations and branded partnerships parent company Mattel has signed to capitalize on the excitement for the Greta...
How Barbie Found New Life Through Brand Storytelling - Forbes
WEBSep 12, 2023 · Double digit sales declines in the 2010s forced Mattel to pivot and a modern, diverse rendition emerged. Barbie was rescued from toy-land obscurity, but there was still sales weakness as recent...
How Mattel reinvented Barbie To Become A Global Icon - Forbes
WEBJul 24, 2023 · The reinvention of Barbie demonstrates the power of creativity on an established brand, Mattel COO shares his insights into how Barbie's has transformed beyond a toy.
How Mattel reinvented the iconic ‘Barbie’ brand from its lowest …
WEBJun 29, 2023 · The much-hyped release of the Barbie movie this summer has captured the attention of pop culture enthusiasts and toy lovers across the world, with the 'Barbiecore' trend of hot pink color...
The marketing tricks that have kept Barbie’s brand ... - The …
WEBMar 8, 2023 · A Barbie girl, in a Barbie world Research shows there are many ways to build and sustain brand characters, but Mattel has used a “multiply” strategy for Barbie.
How Barbie has survived for over 60 years in a 'volatile' toy industry
WEBFeb 13, 2020 · How Barbie has survived for over 60 years in a 'volatile' toy industry. Melody Hahm. · West Coast Correspondent. Thu, Feb 13, 2020, 2:00 PM 3 min read. In this article: MAT. HAS. The Barbie...
Barbie has best sales in more than five years in lockdown boost - BBC
WEBFeb 9, 2021 · Sales of Barbie hit $1.35bn (£940m) last year - the most since at least 2014 - as parents stocked up on toys to get children through the pandemic. Sales of the doll rose 16% globally, helping...
Barbie: From Game to Screen, a Success Story in the Toy Industry
WEBDiscover how the iconic doll brand not only captured the hearts of new generations but also drove significant economic growth for Mattel. Dive into the magic of Barbie's evolution, showcasing its powerful impact on both cultural landscapes and the toy industry.