In-depth Media News, Latest In-depth Stories From BMI
WEBAug 8, 2024 · In-depth: Onam adex up by 10% even as Wayanad landslide tragedy hits celebrations. By Vishesh Sharma. Aug 08, 2024 10:09 IST 9 Min read. Digital.
Meta study reveals consumers are likely to spend more than last year
WEB1 day ago · 0.75x 1x 1.5x. 00:00 / 00:00. New Delhi: With the festive season in full swing, Meta has unveiled findings from its study from the month of September on prevailing trends. Using the consumer ...
BARC India releases ratings for the news genre after 17 months
WEBMar 16, 2022 · Wion is at No. 5 with 6.4% relative share. Mirror Now is at No. 6 with 3.4% relative share. NewsX and India Ahead sit at No. 7 and No. 8 with 0.9% market share each. Info@BestMediaInfo.com. The ...
Advertising Media News, Latest Advertising Stories From BMI
WEBBy Akansha Srivastava. Oct 03, 2024 11:37 IST 2 Min read. 1 ... Best Media Info: Read all the Advertising Media Business Stories, In-Depth Analysis, Exclusive Interview, Expert Analysis, People ...
Pitch festival: Media agencies juggle between festive planning and …
WEB1 day ago · 00:00 / 00:00. New Delhi: The festive season is the busiest time for media agencies, as brands ramp up efforts to attract consumers who tend to spend more during this period. This year, media ...
Explained: How the raw-level data will benefit advertisers and
WEBAug 22, 2023 · 1. Advertisers can look at the impact of advertising if they merge this raw-level data with their sales data. 2. For agencies, RLD opens up a big revenue source by offering good consulting for ...
Video ads to dominate brands’ festive strategies, taking 72% share …
WEB1 day ago · 00:00 / 00:00. New Delhi: According to the MiQ Festive survey of 2,200 shoppers, video advertising will dominate brand channel mixes this festive season, taking up 72% of the share, while the ...
GroupM reveals 10 trends that will influence the Indian ... - BMI
WEBFeb 17, 2021 · WPP’s media investment arm GroupM revealed the 10 trends that will influence the Indian advertising industry in 2021. Talking about the key trends at a virtual press event organised for the ...
Subscription-based digital platforms to drive broadcasters’ …
WEBJul 11, 2024 · 00:00 / 00:00. New Delhi: India Ratings and Research has projected a stable rating outlook for broadcasters for FY25, noting that subscription-based digital platforms created by broadcasters will ...
Indian media industry back in business after touching lowest ... - BMI
WEBSep 21, 2021 · The TV industry has got new channels while print media has already crossed 95% of 2019’s levels. New hirings have begun in print, radio, and TV, and advertising is coming back to normal or even ...