Mixed reality headsets are niche products, but the big problem for Apple Vision Pro is that it’s a niche within a niche. At its $3,499 starting price, you could buy seven Meta Quest 3 headsets at their launch MSRP, or 11 of the recently announced Quest 3S if you really wanted to make your buck go further.

The Apple Vision Pro arrived in Australia in July with a hefty retail price tag starting from A$5,999. Like many of the other markets where it has launched, here too it has largely failed miserably to attract consumer attention.

Apple rumored to be working on second-generation Vision Pro headset: lower-end model costs around $2000, built with slower chip, cheaper materials.

Apple’s first scripted immersive short film arrives on Vision Pro today. And you’ll probably have to watch it alone.

Apple is gearing up to launch a more affordable mixed-reality headset, potentially priced around $2,000, next year, according to Bloomberg’s Mark Gurman

How submarine drama "Submerged" emerged as the first short film made for the Apple Vision Pro. How big is the movie by director Edward Berger?

Get an exclusive, behind-the-scenes glimpse into the making of Submerged, the groundbreaking short film that marks the first-ever scripted project shot in Apple Immersive Video. Step onto the set with Academy Award® winners Edward Berger and James Friend as they guide you through the entire filmmaking journey for Apple Vision Pro.

We’ve known for months that Apple is working on a cheaper version of the Vision Pro headset, but the actual price of the device has remained something of a mystery. Now, though, we might have a better idea of how much it’ll cost – and it’s hardly what you’d call cheap.