In celebration of the five-day Hindu festival of lights known as Diwali, Mattel has lit up the Barbie universe with its first Diwali doll. The company’s launch of the doll comes a few weeks ahead of the holiday’s start in late October.

The Diwali doll, created in collaboration with fashion designer Anita Dongre, features traditional elements and will cost $40.

The doll will feature traditional Indian elements, including a cropped top, or choli; a floral vest known as a koti; and a patterned, ankle-length skirt called a lehenga.

Barbie launched a special Diwali doll in collaboration with renowned Indian fashion designer Anita Dongre, just in time for the Hindu Festival of Lights. This marks the first time Barbie has teamed up with an Indian designer to honor a culturally significant event.

Indian designer Anita Dongre revealed on Friday a Diwali-themed Barbie doll, complete with a custom lehenga choli and it’s super cute. This year, Diwali is being celebrated from October 31 to November 1.

Barbie unveiled its first-ever Barbie Diwali doll collaboration with globally recognized Indian fashion designer Anita Dongre. Dongre is an Indian couturier who has built a global fashion empire with a mission to empower

Barbie just unveiled its first-ever Diwali doll in collaboration with Indian fashion designer Anita Dongre. It's the first time that the auspicious occasion has been commemorated by Barbie and Mattel,