Prime Big Deal Days (aka Prime Day part two) is finally here. As in years past, Amazon came through with early price drops on major categories, including Apple Watches, weeks ahead of the big day. And now that the event has officially started, prices on some models have dropped even further.

The Apple Watch Ultra 2 remains the brand’s most premium smartwatch—and October Prime Day is the first time it’s been discounted. The Ultra smartwatch is built for adventurers like climbers and divers versus everyday wearers. It offers a two-day battery, an action button to toggle between apps, a sturdy case and extra brightness.

IF YOU ARE wanting a new smartwatch, then Prime Day is going to be your best bet at getting one on a steep sale. Today, the first day of the two-day October Prime Day event (Oct. 8-9), our editors have spotted some new smartwatch deals,

Apple Watch Series 10 features a refined design and thinner build, larger OLED display with high brightness, and powerful S10 chip for improved performance and battery efficiency. It introduces advanced health tracking,

The Apple Watch Series 10 refines the winning formula with a larger display, thinner design, and faster charging. While not a radical overhaul, these improvements enhance the user experience, especially for those coming from older models.