Levi Strauss CFO: 'We are honored' to partner with Beyoncé
Levi Strauss (LEVI) hopes a Beyoncé marketing campaign can upgrade brand growth. The denim manufacturer announced its partnership with the music megastar, whose most recent "Cowboy Carter" album featured a song called "Levii's Jeans,
Beyonce is a fashion icon, this is going to be a really powerful partnership, says Levi Strauss CEO
Levi Strauss President and CEO Michelle Gass joins 'Mad Money' host Jim Cramer to talk the strategic review of Dockers, quarterly results, consumer trends and more.
Levi Strauss Is Proof That Denim Is As Fashionable As Ever
Levi Strauss & Co (NYSE: LEVI) issued a mixed quarterly report. While the iconic denim brand is doing great as far as its namesake brand and Beyond Yoga are concerned, but its Dockers business is another story,
Levi's Beyoncé partnership is a 'win-win': CFO
We are honored that we are partnering with a global icon like Beyoncé, somebody who stands for empowering women and somebody whose values align with ours. And so, our view is and my view, as growth officer,
Levi Strauss CEO says Beyoncé partnership could help boost growth in the women's category
Levi Strauss CEO Michelle Gass told CNBC’s Jim Cramer on Wednesday how the denim retailer could benefit from its partnership with Beyoncé.
Can Beyoncé help drive Levi’s sales? Here’s what CEO Michelle Gass thinks
Teaming up with Beyonce could help supercharge our sales, particularly in the women’s category, Michelle Gass – the chief executive of Levi Straus & Co (NYSE: LEVI) argued in a recent interview with Jim Cramer.
As Levi's Powers Up with Beyoncé, Dockers Faces Potential Sale
Levi Strauss & Co. CEO Michelle Gass is focusing on its main brand, which saw a 5 percent increase in third-quarter sales and linked with Beyoncé.
Beyoncé bares her booty in high fashion Levi's Jeans campaign!
Saddle up! Beyoncé is a pretty little thing while rocking her Levi Jeans in a brand new campaign in honor of her new campaign with the denim line.
Why Levi’s CFO backed a Beyoncé ad campaign
Kenny Mitchell, SVP and global chief marketing officer of the Levi’s brand, who joined the company in 2023, played a big role ...
Beyoncé and Levi’s New Ad Campaign Generates $5 Million in Media Exposure in Just 48 Hours
Beyoncé and Levi’s officially unveiled their ad campaign on Monday. The collaboration comes after the Grammy-winning singer ...
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Levi's partners Beyoncé for global campaign celebrating the legacy of the brand
Beyoncé steps into the role of protagonist in “REIIMAGINE,” a campaign inspired by the legacy of the Levi’s brand and the ...
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Levi Strauss weighs Dockers sale as Q3 fails to impress
US clothing brand Levi Strauss & Co. (LS&Co) is evaluating strategic alternatives for its underperforming Dockers brand after ...
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Beyoncé ‘Reiimagines’ Levi’s campaign after ‘Leviis Jeans’ track
The integrated campaign featuring Beyoncé reinterprets several of Levi’s most iconic advertisements, bringing them into the modern era.
Beyoncé and Levi’s Officially Team Up for New Ad Campaign
Kenny Mitchell, global chief marketing officer of the Levi’s brand at Levi Strauss & Co., called it moving “at the speed of ...
Beyoncé Released a Song and Levi’s Saw Its Moment
The denim brand was looking for ways to sell more apparel to women, and the megastar gave them a natural spokeswoman thanks to a song on “Cowboy Carter.” ...