Why Levi’s CFO backed a Beyoncé ad campaign
Kenny Mitchell, SVP and global chief marketing officer of the Levi’s brand, who joined the company in 2023, played a big role ...
Beyoncé and Levi’s New Ad Campaign Generates $5 Million in Media Exposure in Just 48 Hours
Beyoncé and Levi’s officially unveiled their ad campaign on Monday. The collaboration comes after the Grammy-winning singer ...
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Beyoncé ‘Reiimagines’ Levi’s campaign after ‘Leviis Jeans’ track
The integrated campaign featuring Beyoncé reinterprets several of Levi’s most iconic advertisements, bringing them into the modern era.
Beyoncé Released a Song and Levi’s Saw Its Moment
The denim brand was looking for ways to sell more apparel to women, and the megastar gave them a natural spokeswoman thanks to a song on “Cowboy Carter.” ...
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Levi's partners Beyoncé for global campaign celebrating the legacy of the brand
Beyoncé steps into the role of protagonist in “REIIMAGINE,” a campaign inspired by the legacy of the Levi’s brand and the ...
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Levi Strauss weighs Dockers sale as Q3 fails to impress
US clothing brand Levi Strauss & Co. (LS&Co) is evaluating strategic alternatives for its underperforming Dockers brand after ...
Levi Strauss' Q3 Results Are Not Appreciated By The Market
Levi Strauss & Co. faces challenges with disappointing revenue and declining Dockers sales. Learn more about LEVI stock and ...