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Microsoft Advertising will also start piloting two new generative AI features – diagnostics and performance snapshot – this month.

Shopping Ads will appear along with the Google Lens visual search results, which are also getting a new design today.

Generative search. Bing said it is now expanding its Bing generative search experience for “informational queries”, such as how-to queries. Some examples include “ how to effectively run a one on one ...

Search Engine Land » PPC » How AI is advancing advertising and changing consumer engagement Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with ...

Google's organized search results will let you see content and perspectives from all around the web – articles, videos, forums and more.

Search Engine Land » PPC » Reddit launches AI-powered tools to boost ad creation Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search ...

The Ads Data Hub is a centralized repository for all your marketing data, integrating information from: Your Google Ads account (including search, display, video and shopping campaigns). First-party ...

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New data shows that Google Ads bidding strategies success relies on thoughtful execution, accurate conversion data and continuous testing.

Google's argument that its advertising practices benefit customers and are not anti-competitive faces a big challenge in seven key areas.