Prime Video’s ad-supported reach in the UK is 19 million viewers, Amazon has revealed for the first time. At a UK Upfront event in London this evening attended by the likes of Priyanka Chopra Jonas and Idris Elba,

If you were annoyed by Prime Video forcing ads on you, then you'll really be annoyed when next year rolls round because there are three new types of adverts being added to the service, including carousel ads, pause ads and trivia ads – and your Fire TV will not be spared.

A year after announcing the introduction of ads to Prime Video, Amazon has revealed its average monthly ad tier customer numbers for the first time.

Amazon continues to expand commercial inventory on its Prime Video streaming service, unveiling new plans to make ads available on the platform in 2025 in Brazil, India, Japan, the Netherlands, and New Zealand.

As previously announced, Amazon Prime Video is now offering Apple TV+ content directly inside its app. Prime Video users

The Amazon Prime Video app has many movies, both new and old. Renting them is a great way to watch something specific for less and enjoy one-time viewings. Buying them means you own them and can watch them later.

India, Brazil, Japan, New Zealand and the Netherlands will see advertising added to Prime Video in 2025, joining the U.S., Canada, France, U.K. and Mexico.

As it does when you’re subscribing to it as a standalone service, Apple TV+ comes with a seven-day free trial when you add it as a Prime Video subscription. Once the trial is co