For the first time, the parent company of Barbie released a Diwali-themed doll to recognize the upcoming Hindu holiday — and sold out online in less than 24 hours. Mattel Creations collaborated with Indian fashion designer Anita Dongre to release the doll four weeks before Diwali,

In celebration of the five-day Hindu festival of lights known as Diwali, Mattel has lit up the Barbie universe with its first-ever Diwali doll. The company’s launch of the doll comes a few weeks ahead of the holiday’s start in late October.

It's almost time for Diwali, and how could Barbie miss out on the celebration? In homage to the five-day Indian holiday, also known as the festival of lights, Mattel has unveiled its first-ever Diwali Barbie doll in partnership with Indian couturier Anita Dongre.