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Levi Strauss, Beyoncé
Levi Strauss CFO: 'We are honored' to partner with Beyoncé
Levi Strauss (LEVI) hopes a Beyoncé marketing campaign can upgrade brand growth. The denim manufacturer announced its partnership with the music megastar, whose most recent "Cowboy Carter" album featured a song called "Levii's Jeans,
Beyonce is a fashion icon, this is going to be a really powerful partnership, says Levi Strauss CEO
Levi Strauss President and CEO Michelle Gass joins 'Mad Money' host Jim Cramer to talk the strategic review of Dockers, quarterly results, consumer trends and more.
Levi Strauss CEO says Beyoncé partnership could help boost growth in the women's category
Levi Strauss CEO Michelle Gass told CNBC’s Jim Cramer on Wednesday how the denim retailer could benefit from its partnership with Beyoncé.
1h
on MSN
Why Levi’s CFO backed a Beyoncé ad campaign
Kenny Mitchell, SVP and global chief marketing officer of the Levi’s brand, who joined the company in 2023, played a big role ...
4d
on MSN
Beyoncé and Levi’s New Ad Campaign Generates $5 Million in Media Exposure in Just 48 Hours
Beyoncé and Levi’s officially unveiled their ad campaign on Monday. The collaboration comes after the Grammy-winning singer ...
Campaign Middle East
10h
Beyoncé ‘Reiimagines’ Levi’s campaign after ‘Leviis Jeans’ track
The integrated campaign featuring Beyoncé reinterprets several of Levi’s most iconic advertisements, bringing them into the modern era.
4d
Beyoncé Released a Song and Levi’s Saw Its Moment
The denim brand was looking for ways to sell more apparel to women, and the megastar gave them a natural spokeswoman thanks to a song on “Cowboy Carter.” ...
Alexandria Jones on MSN
3d
Levi's partners Beyoncé for global campaign celebrating the legacy of the brand
Beyoncé steps into the role of protagonist in “REIIMAGINE,” a campaign inspired by the legacy of the Levi’s brand and the ...
7d
Beyoncé and Levi’s Officially Team Up for New Ad Campaign
Kenny Mitchell, global chief marketing officer of the Levi’s brand at Levi Strauss & Co., called it moving “at the speed of ...
GlobalData on MSN
4d
Levi Strauss weighs Dockers sale as Q3 fails to impress
US clothing brand Levi Strauss & Co. (LS&Co) is evaluating strategic alternatives for its underperforming Dockers brand after ...
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