In an omnichannel digital consumer world, brands must focus on moving with and not against the shifts of growing technology, but the fundamentals of brand building remain constant: understanding the ...

Puma migrated its e-commerce ecosystem to Google Cloud earlier this year; in doing so, they’ve recorded increased average order value (AOV) thanks to improved content personalization. Google Cloud ...

When it comes to supply chain investment, however, the C-suite and supply chain executives don’t always see eye-to-eye, according to a new report from Ernst & Young.

On TikTok, over half (54%) of users have bought a household product after seeing it on the platform, said Unilever (across the board, not Unilever-specific) with almost three-quarters (71%) being ...

Ferrero North America is now officially manufacturing chocolate outside of Europe.

The news tracks with recent acquisitions and divestitures in the consumer goods space as companies shuffle their portfolios to maximize the areas they're winning and trim back the ones they're not.

Unilever’s new supply chain initiative initially stemmed from a priority to improve OSA rates for Walmart Mexico, one of its largest customers. Given the focus, it used it as an opportunity to rethink ...

Businesses in the consumer packaged goods (CPG) and retail sectors are confronted with a complex challenge: meeting unconstrained demand in a world where constraints are the norm. Constraints in ...

Consumers now expect a seamless experience throughout the pre- and post-purchase phases, requiring various fulfillment options and order transparency. Brand loyalty depends on delivering a cohesive ...

We’re excited to share key highlights from the Consumer Goods Sales & Marketing Summit, along with links to our expanded coverage.

Sysco’s warehouse management system plays a crucial role in optimizing supply chain operations, managing the flow of products, and ensuring efficient inventory management across 110 warehouses.

AI is helping to deliver new levels of personalization and agility, making companies smarter and more effective in tailoring their offerings to consumers. Current use cases for AI at Estée Lauder ...