Amazon is introducing its new AI Shopping Guides feature. It promises to help shoppers as well as sellers using Gen AI.

Amazon debuted its new AI-powered Shopping Guide feature on Wednesday that is designed to help educated online buyers about ...

The company is diversifying its marketplace and fulfillment centers to allow Prime members to add goods from Amazon.com, Amazon Fresh and Whole Foods in one cart.

Amazon Prime Day has arrived. The online retailer has slashed prices ... of the fashion world and spark heated debates in our shopping team's editorial meetings. However, if you're like me and ...

The guides will initially be available in the Amazon Shopping app on iOS, Android, and the mobile web in the U.S., starting on Thursday. Once live, they’ll appear in the search autocomplete ...

Amazon feeds ... of a superintelligent shopping assistant. The Rufus LLM is used to autogenerate the sort of information and insights that could take someone hours of online research to gather.