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TAMPA, Fla. (WFLA) — Salt Life, a brand synonymous with Florida’s ocean-loving culture, is closing all of its physical stores as part of a significant transition to a wholesale and e-commerce ...

By August 2024, nearly 100 employees at 16 Florida stores were at risk of losing their ... Gift cards will be accepted until October 20, and all sales are final after September 20.

While the stores are shutting down, customers still have an opportunity to purchase Salt Life merchandise at discounts of up to 40%, with items such as T-shirts, hoodies, and tumblers available. Gift ...

The shift to wholesale and e-commerce comes as Salt Life plans to focus more on expanding its brand through retail partnerships and online sales. Iconix and Hilco are managing the wind-down of the ...