Why Levi’s CFO backed a Beyoncé ad campaign
Kenny Mitchell, SVP and global chief marketing officer of the Levi’s brand, who joined the company in 2023, played a big role ...
Beyoncé and Levi’s New Ad Campaign Generates $5 Million in Media Exposure in Just 48 Hours
Beyoncé and Levi’s officially unveiled their ad campaign on Monday. The collaboration comes after the Grammy-winning singer ...
Beyoncé Released a Song and Levi’s Saw Its Moment
The denim brand was looking for ways to sell more apparel to women, and the megastar gave them a natural spokeswoman thanks to a song on “Cowboy Carter.” ...
Alexandria Jones on MSN3d
Levi's partners Beyoncé for global campaign celebrating the legacy of the brand
Beyoncé steps into the role of protagonist in “REIIMAGINE,” a campaign inspired by the legacy of the Levi’s brand and the ...
Beyoncé and Levi’s Officially Team Up for New Ad Campaign
Kenny Mitchell, global chief marketing officer of the Levi’s brand at Levi Strauss & Co., called it moving “at the speed of ...
Levi Strauss' Q3 Results Are Not Appreciated By The Market
Levi Strauss & Co. faces challenges with disappointing revenue and declining Dockers sales. Learn more about LEVI stock and ...
GlobalData on MSN4d
Levi Strauss weighs Dockers sale as Q3 fails to impress
US clothing brand Levi Strauss & Co. (LS&Co) is evaluating strategic alternatives for its underperforming Dockers brand after ...