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A survey by Qoruz shows a shift in festive advertising, with influencer marketing expected to dominate consumer engagement in ...

The co-founder of Wahter delves into why and how non-digital platforms are seeing a resurgence in the advertising world.

A Publicis Groupe research highlights new opportunities for brands within this rapidly evolving consumer landscape, and ways ...

Founder and CEO Sud maintains that Juleo is the answer to the cluttered swipe-to-date market. “In all our research with ...

The latest appointments and account wins from FCB Interface, YRF Talent, IAA India Chapter, JioCinema, Veritas Partners, ...

As a modern social media tool, memes offer brands a perfect opportunity to connect with consumers and create lasting ...

His portrayal of elegance in the ad serves as a reminder that self-expression knows no limits.

Articles written by Amitt Nenwani ...

The online fashion platform will blend tech and creativity to make the three-day runway spectacle accessible both on the runway and through immersive online experiences.

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With India's crisis communication landscape evolving rapidly, brands must be prepared for unpredictable challenges. Apexx Media Brand Creators director offers a seven-point crisis communication ...