Chief Marketer12h
The CMO Role Is Evolving Yet Again
The CMO role is evolving—yet again. Tim Ringel, Global CEO of Meet the People, details ways the most effective CMOs are ...
Chief Marketer12h
Three Tips for Successful Marketing in Taboo Industries
While marketing around taboo topics like sexual wellness, body hair grooming, cannabis and alcohol has its difficulties ...
Chief Marketer5d
Retailer Marleylilly Finds Personalization and Segmentation Success With AI Marketing Tool
Apparel retailer Marleylilly has found success with one-to-one personalization and audience segmentation by using the AI ...
Chief Marketer5d
McDonald’s U.S. Chief Marketing & Experience Officer on Driving Culture and Commerce
How McDonald's has transformed its marketing organization, from launching a loyalty program to revamping its data ...
Chief Marketer5d
How Perry Ellis Leverages Email Marketing for First-Party Data
Fashion brand Perry Ellis’ first-party data strategy relies heavily on email marketing to drive ecommerce and online ...
Chief Marketer5d
Nalgene’s Marketing Director on Achieving Growth in the Crowded Water Bottle Market
Despite having a smaller marketing budget than its competitors in the water bottle space, Nalgene continues to experience ...
Chief Marketer2d
Brands on Fire
Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marke ...
Chief Marketer5d
Crisis Management
This week’s PR Roundup looks at Wendy’s pricing blunder, the latest B2B and thought leadership study from Edelman and LinkedIn and a new coalition formed by the Ad Council to combat gun violence in ...